Korean brand, Korean people, all about Korea
SITEX show is a like family get together meeting place right?
There you see your cousin walking around and your uncle passing next to you.
Considering the population in Singapore,
average visitors of 800,000 each year to the showis quite amazing.
Right there, Corvit International went public with its IROAD dashcams for the very first time
here in Singapore.
IROAD Singapore branch started operating from late April this year, has been only less than 7 months, such a short time to participate in this kind of show.
Not much was expected, all we wanted from Singaporean people were to gain brand recognition
from every single of them.
I was kind of nervous before the show began. As I have only been working for this company for 4 months and I am not a local here in Singapore, I had absolutely no idea how local people think of ours and what they expect from us.
Whatever my worries were, what has to happen was eventually about to happen.
<Our 24 square meter booth was almost done. D-1 the SITEX show.>
There were the competitors in the show as well. 'My thoughts' about them were as follows
Thinkware : A listed company in Korea.
Has to make high-end to fulfill its stockholders' expectation, I guess.
Flagship is front/rear full hd. The price is very high.
Blackvue : Best known dashcam manufacturer in Singapore, Korean brand as well.
Popular for its little bulb light shape, wifi capability.
Flagship is front/rear full hd. The price is relatively high, but lower than the Thinkwares'
Garmin : Huge international manufacturer, mostly known for its navigation system.
Pricing is decent. Specs are similar or little bit higher than ours
Marbella : GPS manufacturer like Garmin, pricing and specs are quite similar to ours.
Unlike most of the above, we are neither a re-distributor nor reseller. From the direct support from our headquarter in Korea, we could drop the price as low as we could.
Our strategy was like this. Keep the price down to the lowest, sell only four models
(namely, IROAD V7, T7, AEV and 2400) and target those consumers who look for entry-level and mid-range dashcams. None of our full-hd models were sold there. This might make some users think that we go against the times, but it worked.
The show eventually began, and unlike my worries and desperation, over 400 units of our dashcams were sold for four days.
Questions made by the people out there
1. The shop right behind your booth(thinkware) is selling full hd ones, why don't you guys
sell any?
-> Due to high temperature and overheating issue, we have not yet shipped our dual full-hd
models here in Singapore. Dual full-hd in such a small device runs and uses CPU a lot,
causing the dashcam to be overheat. Singaporean people are quite sensitive to heat related
issues. I do not know if other manufacturers' here in the show have been able to work out
this issue, but we have not.
2. What are the features that make IROAD cameras better than others?
->(1) No stand-by mode during parking mode, it only uses the car battery when it detects
motions. Other than that, the dashcam is completely switched off. (IROAD V7 can
deactivate a parking mode while activating motion-detection function)
Do not need to worry about battery discharge.
(2) Automatic recovery function : If any footages are mistakenly or accidentally erased,
simply switch off and back on, then they are all automatically recovered.
(3) High temperature endurance : Endures up to 80 degrees Celsius.
(4) Wifi capability with user friendly easy app : With mobile app, you can watch live-screen,
playback, retrieving saved footages from sd card to your smartphone via wifi without
physically having to take out the sd card from the dashcam, change most settings
and configuration you could do from the pc viewer. Do all these at your fingertip.
3. Warranty related?
-> We offer 1 year warranty to local consumers and simply offer them one-for-one exchange if
there is any problem with the dashcam. No repairing or shipping time for repair.
For four days straight, 10am to 10pm, it was a nightmare. Even so, I should say it was worth it.
It was such a good experience that Singapore drivers start knowing about our brand and this show is especially helpful when we launch our new models early next year.
Next year, our target will be the high-end users and I suppose there will be more to post here on dashcamtalk forum than now. We are participating this kind of show plus exhibitions every 3 months. I will keep them posted.
Cheers!