... also firmware/software which processing image has to be tuned equaly. I have seen two identical hardware units with differently tuned software giving different final video quality result.if you want to compare the characteristics of the different chipsets then you would need hardware that has the same CMOS sensor and same lens in each as these also contribute to the end result
I disagree, videos shows exactly the opposite. Even with different lens, sensor and FW, if they have a Novatek chipset, they show the issue.