one thing i remember from when i rode a school bus 20-some years ago... there was a bar or wire that would extend from the front bumper during load/unload stops so that kids had to walk WAY around in front, so there was no chance of a driver NOT seeing the kid over the hood/bonnet of the bus. they don't seem to use those anymore. but then when i looked up the
school bus stop laws on wikipedia, the picture at the top shows one of those bars in use. when the doors close, the bar folds flat against the bumper.
i always looked for cars when going around the bus, but not every kid does. just like not every kid looks any OTHER time they walk into the road. both my kids have gotten sore shoulders more than once when me or my wife yanked them back out of the road by their arm because they didn't look first. hopefully they'll learn from the pain.
i fail to see what's so confusing about it. there's nothing more common on the road than a STOP sign, and all school buses have at least one that comes out when they stop to load/unload. most people here also went to school here as kids so they certainly got to see buses in operation at least a few times. the laws around this haven't changed in a long time, so it's not like "surprise, here's this new law!"
and apparently some school districts HAVE teamed up with the police and put license plate readers on the buses, like i suggested above:
http://patch.com/georgia/smyrna/video-watch-out-for-cobb-school-bus-cameras - and as i said above - this would be a WAY better investment of funds than red light cameras, and you probably wouldn't have any opposition to it either - anyone who dared oppose it would be burned at the stake or something. "Think of the CHIRRENS!"
times have changed though... when i was a kid, i lived in a smaller town, and like kamkar, i was allowed to ride my bike all over the place by myself at the age of 7. that included crossing US highway 90. granted, the speed limit through that part of hwy90 is only 30, and there's a traffic light there, but still.
now i wouldn't dare think of letting my daughter go out by herself once she turns 7 in a couple months...