Ah I'm in egg heaven.
I'm still debating whether to develop my idea to the production stage. The competition is murderous in the consumer electronics arena and I don't know who to trust when revealing the idea.
It's not for the faint of heart and not something that is cheap.
If you are going to produce in China (realistically if you want to get an okay price that's your only option) you are going to need to either live there or have an employee there.
You are then going to have to tread incredibly carefully and be incredibly patient looking for a manufacturer who:
1) Has the expertise you need
2) Can and will do it on your budget (do not bother unless you have at least 80,000USD or 50,000USD if you can do pcba, firmware, mould design yourself.
3) Won't rip you off
4) Won't take your money and leave you (see point 3)
If you do find one, you are then going to have to:
1) Stay up late. get up early, forget those lie-ins you need to be up at between 10-11am Chinese time (so you are looking at around 12 hours in front of you, but you'll need to stay up until at least 4-5 their time when everything will be sent to you)
2) Chase like crazy - most of your day will be spent making sure everything is going as it should be, you'll need and want to double check most information.
3) When something goes wrong, you will need a solution and fast - in China when things go wrong people tend to stop answering your phone calls and helping you so you will need to be on it.
4) Never take anything at face value - demand samples, and more than one, and test and test.
I could go on and on, but I won't. It's not easy and as you said the competition is murderous. However, if you really want to do it, the best suggestion I can give you is to THINK and PLAN. I know it sounds stupid but when it came to producing our camera (
www.joovuu-x.com) we had thought about it loads, however, we got the manufacturer we wanted to and on really good terms and we accepted in order not to lose them. However, we had not planned about actually producing the camera and as such the first 6 weeks were hell because we were getting everything sorted and actually doing this. Also, test the market and read, I cannot stress that enough, the better thing might be - to find a design/camera you like and then tweak it massively. If that goes well, go and do your own thing. Also, have support. This is NOT a one man job, you take this on by yourself and you'll burn before you launch. I'm sure
@jokiin will back me up on that but this also becomes about your personal welfare as you'll become obsessed with your product you'll neglect yourself.
Anyway I'll stop there. If you do go ahead with it, hit us up or
@jokiin as we can at least help you and point you in the right direction. Jokiin has more experience than me, but i'm here to help. I know you may think it weird trusting two manufacturers which I understand, we don't bite, and we won't steal your idea, but if you want to play it even safer, ask us more questions and we can answer.
Dan