HonestReview
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It's very true. Took GM a while to figure out why the Chevy Nova didn't sell particularly well in Spanish speaking countries.
Except that is a falsity with no truth what so ever....Just a Negative Stereotype of Latin America and Spanish. As Nova has absolutely no meaning in Spanish what so ever. It would be No Va.
Fact or Myth?: Chevy Nova 'No Go' Spanish Name Killed Sales in Latin America
In a globalized world, companies need to adapt their products and messaging to local markets. There have been misfires along the way. A possible one is the story of how the Chevy Nova “no go” Spanish name killed sales in Latin America. However, is the story actually true?
www.motorbiscuit.com