With the brand name its already getting coverage in places a lot of the GoPro clones could ever dream of - more interesting is that the reviewer says it's not as feature rich as the Mobius or Dimika cameras. I don't think I've ever heard of them mentioned outside a certain few websites or blogs before!
techmoan has now done an excellent review on this.
I also think it will sell.
My Ideal option for this is I wish you could purchase and then change batteries. A spare one whilst out filming a bike ride or something is ideal.