Dashmellow
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This's why proofreading is essential!
That's so true! Years ago I took over the design and advertising responsibilities for a large well known publishing company. One of the items that came across my desk for redesign was the media buying kit that was sent out to major real estate corporations which included a sheet that said INTRUCTIONS across the top. When I called them up and asked how long they had been sending this out like that and they said more than three years! Apparently, I was the only one who ever noticed the misspelling. When I asked my employer if he could see the problem he read it several times before he grasped what I was talking about.
Then again, maybe the graphic designer who designed the Eye Test banner hadn't been paid in quite a long time?
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