Nigel
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Not convinced that is valid. SJCAM are not selling their products in the USA, they are being imported into the USA by a USA company, presumably B&H and sold by B&H, it should be up to the importer and retailers to ensure that local standards of business are adhered to and if that requires that the importer deals with a 1 year warrantee then they should do so. SJCAM don't appear to be making it difficult for the importer to provide the warrantee.Again, I would expect a high quality company to adhere to the standards of business in the country it sells its products, not its own. You know how many products are sold in the USA that are made outside the country? It would be utter chaos if each of those companies all stuck to their own country's policies regarding warranties.
I don't think it is quite that simple though, I know of several companies that simply do not deal with the USA, either because it is too much effort to comply with regulations or because their business insurance would dramatically increase so making it not worthwhile.