FYI: Im going to pick on
@jokiin a minute. He's a good guy and can take it!
Let's pretend
@jokiin from Street Guardian spent $700,000 AUD (100,000 Euros) on Research and Development. If you aren't aware, Street Guardian is an Australian Based Company. So he tests his cameras in all sorts of hostile environments against failure. Back to my point, let's say
@jokiin finds out his cameras are overheating. He has two options.
1. Market the camera to a limited demographic. Northern Europe, Canada, and Russia. Places that don't generally get hot, meaning his own market is overlooked.
2. Correct the failure and market globally.
Businesses aren't there to break even. No one wants to spend $700,000 AUD / 100,000 Euros only to make that exact amount of money back. The goal of any business is to generate a profit, and to do so means reaching the largest customer base possible.
I am critical for the right reason. I want ZenFox to succeed, but he can only succeed if issues and concerns are addressed.