I'm not sure if the naming convention used is due to whoever owns the rights or whatever, they're doing the same sort of thing though, I suspect before Apple added HDR to the iPhone a great many people would have never heard the term or had any idea what it was about, Apple do like to take existing technology and talk about it like they just invented it and people get reeled in to buying the iPhone every year, it does expose consumers to things they're not always aware of previously though so it's not all bad