regardless of selling at the same price or not, it's what happens after that which is an influencer on price, we live in a connected world, consumers can buy wherever they like, a Chinese seller can operate on much lower margin and sell the product, this is understandable, for the retailer in the UK for example his overheads are much higher, he pays VAT, import duty, has to look after the warranty etc and needs to make a profit to even make it worthwhile, his prices as a result are much higher, average consumer just sees a large price disparity and doesn't want to pay the premium and orders from China instead, the DOD business model is broken if they want to pretend they are a big brand that is worth something to an importer, they should have made different models for the Chinese market in this case