After 2 ships collided in the great belt a few says ago, a lot of stuff ( avocados and Bananas ) are washing up on the beaches of Samsoe
The release of the seasonal beers are always celebrated by the people hooked on liquid state drug.
So we have "J" day which are the release of the JUL / X mas beers, and then "P" day that's the release day for the Påske / easter beer.